How Much Money Do Instagram Influencers Earn?

Brand marketing is so famous on social media and especially on Instagram. This is because it is easy to reach a larger audience via such platforms. A brand can hire an influencer like Alex Wassabi and pay him per post each time he promotes its goods and services.

Becoming an influencer has become easier particularly with the current pandemic where many people spend most of their time online. However, there are basic things you need to understand before you become an Instagram influencer and start gaining some profit.


Have a large number of followers to convince a brand you can reach a larger audience. The more followers you have, the more interaction with the content takes place. You can obtain more followers by constantly posting content, using trending hashtags, and publishing unique high-quality videos.

Have a specific niche

Do not be Jack of all trades. Post content to reach a certain audience. For example, if you aim for a baby products company, post subjects related to babies such as their health, the type of garment they should wear, or how to get them to sleep.

Engage your followers

When pitching to a brand, they will want to know their content will attract a certain number of your followers. Encourage your followers to comment, share, and like your content. This can be achieved by holding live videos and commenting back when they comment on your post.

Pitch to a potential client

Unless you are a well-known person, the likelihood of being approached by a brand to be its ambassador is minimal. Write proposals to different brands you can reach out to and do a follow-up on whether they need an ambassador or not.

After considering the above facts, how much can you get paid per post or for a given period? There are two types of influencers on Instagram. Micro-influencers and macro-influencers. And they earn diverse sums.


It entails accounts with less than 10, 000 followers. Such accounts do fairly well depending on the company that offers them the chance of being ambassadors. On average, a micro-influencer makes $100 to $500 per post. If it is a long-term project, you can make roughly $3,600 in one year.

Some companies pay micro-influencers both salary and commission. You are given a code and for every purchase made using your code you receive a certain amount from the purchase.

Macro influencers

This covers accounts with over 1 million followers or accounts that have been verified. Such include influencers like Alex Wassabi. On average, they make around $1,000 to $1,500 per post. When they land on a long-term project let’s say one year, they earn around $36,000. Such numbers do not lie as they show it off via their lavish lifestyles.

Just as micro-influencers, some macro-influencers are also paid via commission. It is however not easy to be among the macro-influencers. Though you can get your account verified via constantly posting high-quality content.

In conclusion, Instagram is such a good deal to different people and businesses as one can increase their net value in the comfort of their home.