What Is Social Listening and Why It Matters
In today’s digital age, social media platforms have become a central hub for people to express their thoughts, opinions, and experiences. As a result, brands and businesses have recognized the need to monitor and engage with social media conversations actively. This practice is known as social listening, and it plays a vital role in understanding customer needs, managing brand reputation, and driving business growth. In this article, we will explore what social listening entails and why it matters, with a focus on its significance for businesses.
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