Organic reach is the number of people who can see your content through unpaid distribution. You didn’t need to pay a dime to a marketer or SEO expert to make your audience see your content. You just create and they see. Period. This traditional approach can be working for you until the tables decide to turn. What will you do then? What we can say is that you may need to tweak some things to survive. Once you do that, thriving again will be easier than you thought.

At this point of decline and failure, there are some action steps you can take to do to hit back with certainty.

Develop a content creation strategy

Content creation is the bedrock of any great and thriving social account. But content never comes from nowhere. You might know this for a fact. You need fodder to create something that people can relate to and experience viscerally with their bodies. This case needs to be addressed first. Because why should someone spend time on your content if it’s not any good?

Once you understand this untapped superpower then, you will appreciate it. To start, look at what your audience is interested in. Seek guidance if possible.

It is also important that you keep your eyes open and ears also. Look at what other brands are doing for inspiration.

Focus on value

Organic content focus on creating value on a level that is higher than paid distribution. When we talk about value, we are talking about the piece of information that is helpful and useful. Something that motivates and uplifts and makes the other person shiver with greatness.

Creating such relevance will ensure that you don’t have to advertise your content so much, as your audience’s friends and family will already have the message with them.

Creating rapport

This is all about the common win-win mentality. Once you are going down on the number of followers, it’s easy to seek that you are the only one winning. But it doesn’t work like that. People follow people. Not objects or things that do not exist in another reality. Creating a rapport is always thinking that you are doing this for the first time. That you are curious about what will happen when your audience is not responding to your tweet.

This means that your ego will not go before you. One way of doing this is using an auto follow Twitter account. This means that for every follow, the system automatically follows the other person.

Ask questions

When you are in doubt, you need to ask. Assume that you know nothing of what your audience wants. This is what is called caring. Go ahead and ask what they might want to see in the next videos that you are planning to work on, or what their suggestions are. This back and forth conversation will spring up ideas that your audience will like. This means that you will tailor your content to what people love and not what you think they love. Moreover, this will save you time and energy trying to think of what your next content will come from.

Acknowledge the presence of algorithms

It’s important to know that social media platforms have a way of orienting your content. It will determine the kind of ranking you will get, and that means also the number of people who will see your content. Having this in mind means that you ought to prioritize having all of the above steps in check and still make sure there is engagement and buzz around your content.